11 ways SMEs can maximise their value through IP

1st December 2025, 8:47 am

Intellectual property is one of the most powerful yet underused assets for many SMEs. When managed strategically, IP can protect your competitive edge, open new revenue streams, attract investors and significantly increase business value. In this issue, we share 11 practical tips to help SMEs get more from their IP—whether you’re innovating, scaling or preparing for investment. With the right approach, your IP can become a key driver of long-term growth and commercial success.

 

  1. Make IP a Core Part of Your Business Strategy

Integrate IP planning into your commercial and growth objectives from the outset.

  1. Know What IP You Have (and Don’t Have)

Audit patents, trade marks, designs, copyright and trade secrets to understand your current assets and gaps.

  1. Protect What Truly Matters

Prioritise protecting innovations and brand elements that deliver competitive advantage or revenue potential.

  1. File Smart, Not Fast

Time your filings carefully – too early can weaken your position, too late can lose you exclusivity.

  1. Use Trade Secrets Strategically

Where technology can be kept confidential, trade secrets offer low-cost, long-term protection.

  1. Monitor Competitors and Markets

Track competitor patents, products and filings to avoid freedom-to-operate risks and spot new opportunities.

  1. Think Commercialisation from Day One

Align IP with how you plan to make money – product sales, licensing, partnerships or collaboration.

  1. Strengthen Investor Confidence

A clear IP strategy and well-structured portfolio boosts valuation and attracts funding.

  1. Cut Costs by Managing Your Portfolio

Drop irrelevant rights, avoid unnecessary filings and consider licensing in technology to reduce R&D spend.

  1. Train Your Team to Identify IP Early

Ensure staff understand what should be protected and when disclosure could put you at risk.

  1. Review and Update Your IP Strategy Regularly

Your business will evolve – and your IP strategy should evolve with it to stay aligned and effective.

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