Strategy Surgery for Marketers & Makers

Jo comes from a global advertising agency background. She understands the importance of strategic campaign work and its placement in equal measure. Jo has worked across a multitude of both B2C and B2B client sectors, delivering through-the-line campaigns for the likes of: Britannia Building Society, Magnet Kitchens, DAF Trucks, Thomson Reuters and smaller SME businesses. At Truth, Jo has worked across a diverse range of industries to support TTL campaign work, including but not limited to: The Authentic Food Company, M247, Newcastle University London, University Academy 92, Shaws of Darwen and GC Aesthetics. Jo is adept at understanding the wider strategic business objectives,ensuring an integrated campaign supported by research, insight and media planning can maximise its effectiveness and ROI.

Jon Clements is a Chartered Public Relations Practitioner who has, for more than two decades, helped companies from international blue chips to start-up businesses develop more effective and impactful communications. Following an early career in journalism and teaching English in Prague and Milan, Jon has worked in agency public relations and founded B2B PR agency, Metamorphic PR, in 2012. Alongside leading the agency’s PR, marketing communications and content creation activity, he has trained in sustainability assessment and reporting with Oxford Said Business School and the Global Reporting Initiative.

Rachel is MD of Start, a B2B marketing consultancy based in the North West, founded in 2016. With a background spanning professional and financial services, technology and social impact, Rachel works with a wide range of businesses and brands, from scaleups to global enterprises, that have something to say and want to do good in the world – helping them find clarity, confidence and sharper messaging.

As a CIM Chartered Marketer, Fellow of the Institute of Data & Marketing and certified for High Impact Leadership from UC Berkeley, Rachel combines commercial thinking with academic understanding and strategic execution. Rachel is also a passionate advocate for agile, flexible work that nurtures independent talent, working with a handpicked network of freelancers, fractionals and independents as part of Start’s unique ‘Curated Creatives’ model. Rachel is also a Trustee for Greater Manchester Mayor’s Charity and a mentor on the Creative Mentors Network scheme.

Joel sits on the Pro-Manchester Digital and Creative Committee. He has worked within commercial roles for the last 15 years. Most recently leading the growth of a digital agency in the Northwest. Joel has a proven track record of providing solutions for businesses and working with them to grow sustainably and profitably.

As Creative Director at MC2, I’m responsible for the agency’s creative output – developing ideas that connect brands with people in meaningful, memorable ways.

With a background spanning design, brand identity, campaigns and creative strategy, I enjoy turning brand positioning into clear, engaging creative solutions. Whether it’s shaping a brand from the ground up or delivering integrated campaigns, my focus is always on work that not only looks good – but aligns to the overarching brand strategy.

I’ve had the opportunity to collaborate with a number of high-growth businesses, including Manchester City FC, England and Wales Cricket Board, Deloitte, Booking.com, Clear Business, TalkTalk and Manchester Metropolitan University.

Lisa is the co-founder of Truth PR and oversees the strategic delivery of all client activity, spearheading the company’s operations from commercial performance to HR. Lisa ensures the agency maintains extremely high standards, impeccable customer service and provides a measurable return on investment.