How a business school can support SME post-COVID recovery
Have you ever wondered how to work with your local business school? This event, led by academics from Salford Business School, will explain how and why businesses and universities can learn from each other and must collaborate.
During this event Gordon and Marie will discuss their experiences of working with and supporting SMEs across a variety of sectors in Greater Manchester and they have conducted several studies on the challenges of COVID-19 with business owners. The findings highlight the importance of digital as both a ‘simple’ business technology as well as more importantly an enabler for creating an innovative working environment will be a focus of the discussion. The discussion will conclude with an information share about the different programmes of support that are available for SMEs to work with universities and take advantage of the expertise that is embedded within them.
About the Speakers:
Gordon is the Director of Business 4.0 within Salford Business School. Gordon’s interest is all about how digital technologies influence and shapes business and society. This has been brought out through a series of partnerships with Greater Manchester businesses to develop their innovations and bring out new ways of working. The work is documented through books about marketing and digital transformation as well as a further book that is in preparation about creating a successful personal digital presence.
Marie is a Reader in Digital Technologies, and is Postgraduate Research Director at Salford Business School and President of UK Academy in Information Systems (UKAIS), Marie has significant experience working on digital ‘live’ research projects, which have explored the use of implementing technologies for commercial success (including 8 Knowledge Transfer Partnerships). Marie has created and delivered with Gordon Fletcher a successful CPD course on Digital Transformation to senior executives, this is alongside curriculum design and pedagogy expertise the pair have in their lecturing roles. Marie is Programme Leader for Masters degree Digital Business and Masters degree Managing Innovation and Information Technology and is currently editing a book on Researching Information Systems. Along with Gordon Fletcher, they have recently co-authored a textbook ‘Strategic Digital Transformation: A results driven approach’ a guide of how to embrace the benefits of technologies. This was informed by the different enterprise work they have done with SMEs undergoing digital transformation.
Interested In The Event?
If you’re interested in attending, you can book online here.