Driving growth by joining the dots between the online and offline customer experience
In a world where a significant amount of someone’s decision-making process is already complete before you’ve even heard from them, businesses are under increasing pressure to make sure their digital touchpoints are consistent with and representative of the real-world experience a client or customer would have.
You might have world class offices and incredible client care, but does your digital presence match up? An outdated website, undernourished social channels or content not fully representative of your business expertise or principles can all put people off getting in touch. You make the effort in the flesh – you should make sure to match it online.
Daniel Nolan, pro-manchester board member and managing director of award-winning marketing agency theEword, outlines the latest view on how a symbiotic online-and-offline customer or client experience can drive growth for all types of businesses.
As part of the presentation, Daniel will review the latest trends and tactics in digital marketing and explore how businesses are able to drive growth by bringing the online world offline and vice versa.
About the Speakers:
Daniel is the co-chair of pro-manchester’s creative and digital sector group, the president of the Manchester Publicity Association and has previously been recognised as the Digital, Media or Creative Professional of the Year at the Made In Manchester Awards.
He is a passionate ambassador for Manchester and the North West’s creative, digital and media industries and has hosted and spoken at conferences and events for the likes of pro-manchester, the Chartered Institute of Public Relations, Salford Media Festival, the MPA, Manchester Metropolitan University and many more.
Working with Manchester Metropolitan University, Oldham College and the UTC @ MediaCity, Daniel is also a leading figure locally in setting the agenda for training and retaining the best creative, digital and media talent in the city.
Interested In The Event?
If you’re interested in attending, you can book online here.