Maximising value at each stage of the business lifecycle – Session 2

Date: Friday 22nd November 2019
Time: 12:00 PM - 02:00 PM
Location: B Works, 48 - 50 Market Street, Manchester, M1 1PW
Cost: Free
SME Club

In this series of four 90 minute workshops, we aim to provide challenge and learning for SME’s to help you successfully navigate the turbulence of a growing business in difficult trading conditions. Each session will be fully interactive so it’s an opportunity for you to learn for yourself and meet other SME’s in doing so.


Session 1. Getting into the mindset of an entrepreneur

This session is all about you and your mindset. In it we will explore the 7 (plus 1) great habits of entrepreneurs that will help you leverage your opportunities.


Session 2. Building your Brand and customer acquisition

The second session is about how to cut through the noise of your competition and build a brand you are proud of to secure new customers and keep them loyal.


Session 3. Friction less growth

In which we share tactics for safe release of the strings, allowing people and roles to flourish whilst keeping a firm mind on the vision and purpose of the company.


Session 4. The fine balance between discipline and innovation

As businesses grow it is easy to stagnate and rely on your cash cow. But if you do someone else will take over. So, in this session we help businesses develop the right rigour whilst enabling innovation to continue.

About the Speakers:

Caroline Esterson Director - Genius Learning

Caroline has a reputation for innovation and challenging organisations to rethink the way they do things to cut out complexity. She has been successfully running her own training consultancy for over 25 years working with large corporates as diverse as O2, E.on, Ralph Lauren, Adidas and Channel 4 both here in the UK and across Europe.

Her no nonsense style will share with you how her business has expanded, contracted and adapted to support organisations through both economic boom and crisis. In sharing her story she will challenge you to critical think through how you can insulate yourself from tough times and maximise the opportunities of growth.

Interested In The Event?

If you’re interested in attending, you can book online here.